Toys r US

Joining Toys"R"Us as a Freelance Brand Designer, we were tasked to create the Global Brand Guidelines, MANY icons, illustrations, motion graphics, posters, Geoffrey the Giraffe animations and alternate Toys"R"Us logos. Not mention a lot of social media assets. A lot was done in just 4 months... 'Twas no small feat.

Toys"r"us
2022 global style guide

SERVICES
LOGO
MOTION
ILLUSTRATION
SOCIAL MEDIA
brand guideline
I don't wanna grow up,
I'm still a Toys"R"Us kid!

Joining Toys"R"Us during their come-back to the United States, as their Freelance Brand Designer, I was tasked to help recreate the Global Brand/Restyle Guidelines, icons, illustrations, motion graphics, posters, Geoffrey the Giraffe animations, and alternate Toys"R"Us logos. Not to mention a lot of social media assets. A lot was done in just four months... We did a great job, and 'twas no small feat.

Animations & Designs by Jex Dejesus
Creative Direction & Designs by LOGAN LEBUIs

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